:root {
    --paper:   #f7f7f5;
    --surface: #ffffff;
    --ink:     #14161a;
    --ink-2:   #5a5f66;
    --muted:   #92969c;
    --hair:    #e4e4e1;
    --hair-2:  #ededea;
    --accent:  #44607f;
    --stage:   #ecece8;
    --bezel:   #1c1e21;

    --f-display: "Newsreader", "Iowan Old Style", Georgia, serif;
    --f-body:    "Figtree", "Helvetica Neue", Helvetica, Arial, sans-serif;
  }

  @media (prefers-color-scheme: dark) {
    :root:not([data-theme="light"]) {
      --paper:   #0f1012;
      --surface: #16181b;
      --ink:     #ececea;
      --ink-2:   #a9aeb4;
      --muted:   #7b8087;
      --hair:    #26292d;
      --hair-2:  #1e2124;
      --accent:  #92b4d6;
      --stage:   #1a1d20;
      --bezel:   #000000;
    }
  }

  :root[data-theme="dark"] {
    --paper:   #0f1012;
    --surface: #16181b;
    --ink:     #ececea;
    --ink-2:   #a9aeb4;
    --muted:   #7b8087;
    --hair:    #26292d;
    --hair-2:  #1e2124;
    --accent:  #92b4d6;
    --stage:   #1a1d20;
    --bezel:   #000000;
  }

  * { box-sizing: border-box; }

  body {
    background: var(--paper);
    color: var(--ink);
    font-family: var(--f-body);
    font-size: 15px;
    font-weight: 300;
    line-height: 1.6;
    -webkit-font-smoothing: antialiased;
  }

  h1, h2, h3 { margin: 0; font-family: var(--f-display); font-weight: 300; text-wrap: balance; }
  p { margin: 0; }
  a { color: inherit; }
  a:focus-visible, button:focus-visible {
    outline: 1.5px solid var(--accent);
    outline-offset: 3px;
    border-radius: 3px;
  }

  .page {
    max-width: 700px;
    margin: 0 auto;
    padding: 0 26px 0;
  }

  /* ---------- top bar ---------- */

  .top {
    display: flex;
    align-items: center;
    justify-content: space-between;
    gap: 20px;
    padding: 30px 0 0;
  }
  .mark { font-family: var(--f-display); font-size: 16px; letter-spacing: .01em; }

  .toggle {
    width: 30px; height: 30px;
    border-radius: 99px;
    border: 1px solid var(--hair);
    background: transparent;
    color: var(--ink-2);
    display: grid;
    place-items: center;
    cursor: pointer;
    padding: 0;
    transition: border-color .18s ease, color .18s ease;
  }
  .toggle:hover { border-color: var(--accent); color: var(--accent); }
  .toggle svg { width: 14px; height: 14px; display: block; }
  .toggle .moon { display: none; }
  @media (prefers-color-scheme: dark) {
    :root:not([data-theme="light"]) .toggle .sun  { display: none; }
    :root:not([data-theme="light"]) .toggle .moon { display: block; }
  }
  :root[data-theme="dark"]  .toggle .sun  { display: none; }
  :root[data-theme="dark"]  .toggle .moon { display: block; }
  :root[data-theme="light"] .toggle .sun  { display: block; }
  :root[data-theme="light"] .toggle .moon { display: none; }

  /* ---------- intro ---------- */

  .intro {
    padding: 72px 0 0;
    display: grid;
    gap: 18px;
  }
  .intro h1 {
    font-size: 32px;
    line-height: 1.22;
    letter-spacing: -.006em;
  }
  .intro h1 em { font-style: italic; color: var(--accent); }
  .intro p { color: var(--ink-2); max-width: 56ch; }

  .meta {
    display: flex;
    flex-wrap: wrap;
    gap: 6px 14px;
    font-size: 13px;
    color: var(--muted);
    padding-top: 4px;
  }
  .meta a { text-decoration: none; color: var(--ink-2); border-bottom: 1px solid var(--hair); padding-bottom: 1px; }
  .meta a:hover { color: var(--accent); border-bottom-color: var(--accent); }

  /* ---------- sections ---------- */

  section { padding-top: 88px; }

  .sec-label {
    font-size: 11px;
    font-weight: 500;
    letter-spacing: .15em;
    text-transform: uppercase;
    color: var(--muted);
    padding-bottom: 20px;
    border-bottom: 1px solid var(--hair);
    margin-bottom: 30px;
    display: block;
  }

  /* ---------- work ---------- */

  .work { display: grid; gap: 46px; }

  .proj { display: grid; gap: 15px; }

  .frame {
    border-radius: 10px;
    overflow: hidden;
    border: 1px solid var(--hair);
    background: var(--stage);
  }
  .frame img { display: block; width: 100%; height: auto; }

  .proj-text { display: grid; gap: 5px; }
  .proj-head {
    display: flex;
    align-items: baseline;
    justify-content: space-between;
    gap: 16px;
  }
  .proj-head h3 { font-size: 20px; line-height: 1.25; }
  .proj-year { font-size: 12px; color: var(--muted); white-space: nowrap; }
  .proj-text p { color: var(--ink-2); font-size: 14.5px; max-width: 52ch; }

  /* ---------- experience ---------- */

  .xp { display: grid; }
  .xp-row {
    display: grid;
    grid-template-columns: 1fr auto;
    gap: 6px 20px;
    padding: 16px 0;
    border-bottom: 1px solid var(--hair-2);
  }
  .xp-row:last-child { border-bottom: 0; }
  .xp-role { font-size: 15px; }
  .xp-org { font-size: 13px; color: var(--muted); grid-column: 1; }
  .xp-place { font-size: 12.5px; color: var(--muted); text-align: right; grid-row: 1; grid-column: 2; }

  .edu { padding-top: 26px; margin-top: 10px; border-top: 1px solid var(--hair); display: grid; gap: 14px; }
  .edu-row { display: grid; gap: 2px; }
  .edu-row .d { font-size: 15px; }
  .edu-row .s { font-size: 13px; color: var(--muted); }

  /* ---------- footer ---------- */

  footer {
    margin-top: 92px;
    padding: 40px 0 64px;
    border-top: 1px solid var(--hair);
    display: grid;
    gap: 20px;
  }
  .foot-line {
    font-family: var(--f-display);
    font-size: 24px;
    line-height: 1.25;
    max-width: 24ch;
  }
  .foot-line em { font-style: italic; color: var(--accent); }
  .foot-row {
    display: flex;
    flex-wrap: wrap;
    gap: 8px 26px;
    align-items: baseline;
    justify-content: space-between;
    font-size: 14px;
  }
  .foot-row a { text-decoration: none; border-bottom: 1px solid var(--hair); padding-bottom: 1px; }
  .foot-row a:hover { color: var(--accent); border-bottom-color: var(--accent); }
  .foot-row span { font-size: 12.5px; color: var(--muted); }

  @media (max-width: 560px) {
    .page { padding: 0 20px; }
    .intro { padding-top: 54px; }
    .intro h1 { font-size: 27px; }
    section { padding-top: 68px; }
    .proj-head { flex-direction: column; gap: 2px; }
  }

  @media (prefers-reduced-motion: reduce) {
    * { transition: none !important; }
  }

/* ======================================================
   project cards as links
   ====================================================== */

a.proj {
  text-decoration: none;
  color: inherit;
  display: grid;
  gap: 15px;
}
a.proj .frame { transition: border-color .22s ease, transform .3s cubic-bezier(.2,.7,.3,1); }
a.proj:hover .frame { border-color: var(--accent); transform: translateY(-2px); }
a.proj .proj-head h3 {
  display: inline-block;
  border-bottom: 1px solid transparent;
  transition: border-color .2s ease;
}
a.proj:hover .proj-head h3 { border-bottom-color: var(--accent); }
.proj-go {
  font-size: 12.5px;
  color: var(--muted);
  display: inline-flex;
  align-items: center;
  gap: 6px;
  padding-top: 2px;
}
a.proj:hover .proj-go { color: var(--accent); }
.proj-go svg { width: 11px; height: 11px; }

/* ======================================================
   case study pages
   ====================================================== */

.back {
  display: inline-flex;
  align-items: center;
  gap: 7px;
  font-size: 13px;
  color: var(--muted);
  text-decoration: none;
  padding: 30px 0 0;
}
.back:hover { color: var(--accent); }
.back svg { width: 11px; height: 11px; }

.cs-head { padding: 46px 0 0; display: grid; gap: 16px; }
.cs-kicker { display: flex; flex-wrap: wrap; align-items: center; gap: 10px; }
.cs-type {
  font-size: 11px;
  font-weight: 500;
  letter-spacing: .15em;
  text-transform: uppercase;
  color: var(--muted);
}
.draft {
  font-size: 10.5px;
  font-weight: 500;
  letter-spacing: .1em;
  text-transform: uppercase;
  color: var(--accent);
  border: 1px solid var(--accent);
  border-radius: 99px;
  padding: 2px 9px;
}
.cs-head h1 { font-size: 34px; line-height: 1.16; letter-spacing: -.008em; }
.cs-lede { font-size: 17px; color: var(--ink-2); max-width: 54ch; }

.cs-facts {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 18px;
  padding: 22px 0;
  margin-top: 8px;
  border-top: 1px solid var(--hair);
  border-bottom: 1px solid var(--hair);
}
.cs-fact { display: grid; gap: 3px; }
.cs-fact .k {
  font-size: 10.5px;
  font-weight: 500;
  letter-spacing: .13em;
  text-transform: uppercase;
  color: var(--muted);
}
.cs-fact .v { font-size: 14px; }

.cs-hero { margin-top: 34px; }

/* minmax(0,…) stops a wide child (the wireframe break-out) from
   stretching the column and pushing the whole page sideways. */
.cs-body { display: grid; grid-template-columns: minmax(0, 1fr); gap: 48px; padding-top: 52px; }
.cs-block { display: grid; grid-template-columns: minmax(0, 1fr); gap: 12px; }
.cs-block h2 { font-size: 23px; line-height: 1.2; }
.cs-block p { color: var(--ink-2); max-width: 62ch; }
.cs-block ol, .cs-block ul {
  margin: 4px 0 0;
  padding-left: 18px;
  display: grid;
  gap: 10px;
  color: var(--ink-2);
  max-width: 60ch;
}
.cs-block li::marker { color: var(--accent); }
.cs-block li b { font-weight: 500; color: var(--ink); }

.screens { display: grid; gap: 16px; margin-top: 4px; }
.screen-note {
  display: grid;
  grid-template-columns: 22px 1fr;
  gap: 14px;
  padding: 14px 0;
  border-top: 1px solid var(--hair-2);
}
.screen-note:first-child { border-top: 0; }
.screen-no {
  font-size: 12px;
  color: var(--muted);
  font-variant-numeric: tabular-nums;
  padding-top: 2px;
}
.screen-note div.t { display: grid; gap: 3px; }
.screen-note .t b { font-size: 14.5px; font-weight: 500; }
.screen-note .t span { font-size: 14px; color: var(--ink-2); }

.todo {
  border-left: 2px solid var(--accent);
  background: var(--hair-2);
  border-radius: 0 6px 6px 0;
  padding: 14px 16px;
  display: grid;
  gap: 5px;
  max-width: 62ch;
}
.todo b {
  font-size: 11px;
  font-weight: 500;
  letter-spacing: .13em;
  text-transform: uppercase;
  color: var(--accent);
}
.todo span { font-size: 14px; color: var(--ink-2); }

.cs-nav {
  margin-top: 72px;
  padding-top: 26px;
  border-top: 1px solid var(--hair);
  display: flex;
  flex-wrap: wrap;
  gap: 16px 30px;
  justify-content: space-between;
}
.cs-nav a { text-decoration: none; display: grid; gap: 2px; }
.cs-nav .k {
  font-size: 10.5px;
  font-weight: 500;
  letter-spacing: .13em;
  text-transform: uppercase;
  color: var(--muted);
}
.cs-nav .v { font-family: var(--f-display); font-size: 19px; }
.cs-nav a:hover .v { color: var(--accent); }
.cs-nav .nav-r { text-align: right; }

@media (max-width: 560px) {
  .cs-head h1 { font-size: 27px; }
  .cs-facts { grid-template-columns: 1fr; gap: 14px; }
  .cs-body { gap: 38px; padding-top: 40px; }
}

/* ======================================================
   case study: rich sections (Plan Bee)
   ====================================================== */

/* reveal on scroll — starts visible, animates only if JS arms it */
.r { opacity: 1; }
html.anim .r { opacity: 0; transform: translateY(14px); }
html.anim .r.in {
  opacity: 1;
  transform: none;
  transition: opacity .62s cubic-bezier(.2,.7,.3,1), transform .62s cubic-bezier(.2,.7,.3,1);
}
html.anim .r.d1.in { transition-delay: .07s; }
html.anim .r.d2.in { transition-delay: .14s; }
html.anim .r.d3.in { transition-delay: .21s; }
html.anim .r.d4.in { transition-delay: .28s; }

/* pull quote */
.pull {
  font-family: var(--f-display);
  font-size: 23px;
  line-height: 1.34;
  color: var(--ink);
  border-left: 2px solid var(--accent);
  padding: 4px 0 4px 20px;
  max-width: 44ch;
}

/* stat trio */
.stats { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; margin-top: 6px; }
.stat-c { display: grid; gap: 5px; }
.stat-n {
  font-family: var(--f-display);
  font-size: 40px;
  line-height: 1;
  color: var(--accent);
  font-variant-numeric: tabular-nums;
}
.stat-t { font-size: 13.5px; color: var(--ink-2); line-height: 1.45; }

/* bee population bars */
.decline { display: grid; gap: 12px; margin-top: 8px; }
.dec-row { display: grid; grid-template-columns: 52px 1fr; gap: 14px; align-items: center; }
.dec-y { font-size: 13px; color: var(--muted); font-variant-numeric: tabular-nums; }
.dec-track { height: 10px; background: var(--hair-2); border-radius: 99px; overflow: hidden; }
.dec-fill {
  height: 100%;
  border-radius: 99px;
  background: var(--accent);
  width: var(--w);
  transform-origin: left center;
}
html.anim .dec-fill { transform: scaleX(0); }
html.anim .in .dec-fill, html.anim .dec-fill.in {
  transform: scaleX(1);
  transition: transform .9s cubic-bezier(.2,.7,.3,1);
}
html.anim .dec-row:nth-child(2) .dec-fill { transition-delay: .1s; }
html.anim .dec-row:nth-child(3) .dec-fill { transition-delay: .2s; }
html.anim .dec-row:nth-child(4) .dec-fill { transition-delay: .3s; }

/* the turn loop */
.loop {
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
  align-items: stretch;
  margin-top: 6px;
}
.step {
  flex: 1 1 110px;
  border: 1px solid var(--hair);
  border-radius: 8px;
  padding: 13px 14px;
  display: grid;
  gap: 4px;
  align-content: start;
  background: var(--surface);
}
.step .n {
  font-size: 10.5px;
  font-weight: 500;
  letter-spacing: .12em;
  color: var(--accent);
}
.step .l { font-size: 13.5px; line-height: 1.35; }
.step.alt { border-style: dashed; }

/* event timeline */
.tl { display: grid; gap: 0; margin-top: 8px; }
.tl-row {
  display: grid;
  grid-template-columns: 78px 1fr;
  gap: 20px;
  padding: 18px 0;
  border-top: 1px solid var(--hair-2);
  align-items: start;
}
.tl-row:first-child { border-top: 0; }
.tl-when { display: grid; gap: 2px; }
.tl-when .rec { font-size: 13.5px; font-variant-numeric: tabular-nums; }
.tl-when .bees { font-size: 11.5px; color: var(--muted); font-variant-numeric: tabular-nums; }
.tl-body { display: grid; gap: 4px; }
.tl-body .t { font-size: 15.5px; font-weight: 500; }
.tl-body .d { font-size: 14px; color: var(--ink-2); max-width: 54ch; }
.tl-cost {
  font-size: 11.5px;
  color: var(--accent);
  border: 1px solid var(--accent);
  border-radius: 99px;
  padding: 1px 9px;
  justify-self: start;
  margin-top: 3px;
}

/* image pair / grid */
.pair { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; margin-top: 6px; }
.shot { display: grid; gap: 8px; }
.shot .frame { background: var(--surface); }
.shot .cap { font-size: 12.5px; color: var(--muted); }

/* causes */
.causes { display: grid; grid-template-columns: repeat(2, 1fr); gap: 14px; margin-top: 6px; }
.cause {
  border-top: 1px solid var(--hair);
  padding-top: 11px;
  display: grid;
  gap: 3px;
}
.cause .t { font-size: 14.5px; font-weight: 500; }
.cause .d { font-size: 13.5px; color: var(--ink-2); }

/* palette chips */
.pal { display: flex; flex-wrap: wrap; gap: 10px; margin-top: 6px; }
.sw { display: grid; gap: 6px; justify-items: center; }
.sw i {
  display: block;
  width: 46px; height: 46px;
  border-radius: 10px;
  border: 1px solid rgba(0,0,0,.08);
}
.sw span { font-size: 11px; color: var(--muted); font-variant-numeric: tabular-nums; }

/* credits */
.credits { display: flex; flex-wrap: wrap; gap: 8px; margin-top: 4px; }
.credit {
  font-size: 13px;
  color: var(--ink-2);
  background: var(--hair-2);
  border-radius: 99px;
  padding: 5px 12px;
}
.credit.me { background: var(--accent); color: var(--paper); }

.exlink {
  display: inline-flex;
  align-items: center;
  gap: 7px;
  font-size: 14px;
  text-decoration: none;
  border-bottom: 1px solid var(--hair);
  padding-bottom: 2px;
  width: fit-content;
}
.exlink:hover { color: var(--accent); border-bottom-color: var(--accent); }
.exlink svg { width: 12px; height: 12px; }

@media (max-width: 620px) {
  .stats, .causes, .pair { grid-template-columns: 1fr; }
  .tl-row { grid-template-columns: 1fr; gap: 6px; }
  .stat-n { font-size: 33px; }
  .pull { font-size: 19px; }
}

@media (prefers-reduced-motion: reduce) {
  html.anim .r { opacity: 1; transform: none; }
  html.anim .dec-fill { transform: scaleX(1); }
}

/* ======================================================
   per-page accent override
   Plan Bee uses the game's own primary purple.
   ====================================================== */

.accent-purple {
  --accent:     #93278f;
  --accent-ink: #ffffff;
}
@media (prefers-color-scheme: dark) {
  :root:not([data-theme="light"]) .accent-purple {
    --accent:     #d98ed4;
    --accent-ink: #1a0f19;
  }
}
:root[data-theme="dark"] .accent-purple {
  --accent:     #d98ed4;
  --accent-ink: #1a0f19;
}
:root[data-theme="light"] .accent-purple {
  --accent:     #93278f;
  --accent-ink: #ffffff;
}

/* ======================================================
   Glamasters accent
   ====================================================== */

.accent-ochre {
  --accent:     #c47d1b;
  --accent-ink: #ffffff;
}
@media (prefers-color-scheme: dark) {
  :root:not([data-theme="light"]) .accent-ochre {
    --accent:     #e3a95e;
    --accent-ink: #1a1206;
  }
}
:root[data-theme="dark"] .accent-ochre {
  --accent:     #e3a95e;
  --accent-ink: #1a1206;
}
:root[data-theme="light"] .accent-ochre {
  --accent:     #c47d1b;
  --accent-ink: #ffffff;
}

/* ======================================================
   infographic blocks
   ====================================================== */

/* numbered framework strip */
.frame-strip { display: grid; grid-template-columns: repeat(7, 1fr); gap: 8px; margin-top: 6px; }
.fs-item { display: grid; gap: 5px; align-content: start; }
.fs-n {
  font-size: 11px; font-weight: 500; letter-spacing: .1em;
  color: var(--accent); font-variant-numeric: tabular-nums;
}
.fs-bar { height: 3px; background: var(--accent); border-radius: 99px; transform-origin: left; }
html.anim .fs-bar { transform: scaleX(0); }
html.anim .in .fs-bar { transform: scaleX(1); transition: transform .5s cubic-bezier(.2,.7,.3,1); }
html.anim .in .fs-item:nth-child(2) .fs-bar { transition-delay: .05s; }
html.anim .in .fs-item:nth-child(3) .fs-bar { transition-delay: .10s; }
html.anim .in .fs-item:nth-child(4) .fs-bar { transition-delay: .15s; }
html.anim .in .fs-item:nth-child(5) .fs-bar { transition-delay: .20s; }
html.anim .in .fs-item:nth-child(6) .fs-bar { transition-delay: .25s; }
html.anim .in .fs-item:nth-child(7) .fs-bar { transition-delay: .30s; }
.fs-l { font-size: 12px; line-height: 1.3; color: var(--ink-2); }

/* project timeline bar */
.weeks { display: grid; gap: 10px; margin-top: 6px; }
.wk-row { display: grid; grid-template-columns: 170px 1fr 62px; gap: 14px; align-items: center; }
.wk-l { font-size: 14px; }
.wk-track { height: 22px; background: var(--hair-2); border-radius: 4px; overflow: hidden; }
.wk-fill {
  height: 100%; width: var(--w); background: var(--accent);
  border-radius: 4px; transform-origin: left;
}
html.anim .wk-fill { transform: scaleX(0); }
html.anim .in .wk-fill { transform: scaleX(1); transition: transform .8s cubic-bezier(.2,.7,.3,1); }
html.anim .in .wk-row:nth-child(2) .wk-fill { transition-delay: .12s; }
html.anim .in .wk-row:nth-child(3) .wk-fill { transition-delay: .24s; }
.wk-n { font-size: 13px; color: var(--muted); text-align: right; font-variant-numeric: tabular-nums; }

/* audience comparison matrix */
.matrix-wrap { overflow-x: auto; margin-top: 6px; }
.matrix { border-collapse: collapse; width: 100%; min-width: 640px; font-size: 13.5px; }
.matrix th, .matrix td {
  text-align: left; vertical-align: top;
  padding: 11px 14px 11px 0;
  border-bottom: 1px solid var(--hair-2);
}
.matrix thead th {
  border-bottom: 1px solid var(--hair);
  padding-bottom: 10px;
  font-weight: 500;
  font-size: 14.5px;
}
.matrix thead th span {
  display: block; font-size: 11.5px; font-weight: 400;
  color: var(--muted); margin-top: 2px;
}
.matrix tbody th {
  font-weight: 400; color: var(--muted);
  font-size: 11.5px; letter-spacing: .08em; text-transform: uppercase;
  width: 160px; padding-right: 18px;
}
.matrix td { color: var(--ink-2); }
.matrix tbody tr:last-child th, .matrix tbody tr:last-child td { border-bottom: 0; }

/* competitor cards */
.comps { display: grid; gap: 16px; margin-top: 6px; }
.comp {
  border: 1px solid var(--hair); border-radius: 10px;
  padding: 18px 20px; display: grid; gap: 14px; background: var(--surface);
}
.comp-top { display: flex; flex-wrap: wrap; gap: 10px 18px; align-items: baseline; justify-content: space-between; }
.comp-name { font-family: var(--f-display); font-size: 21px; }
.comp-score { display: flex; align-items: center; gap: 10px; }
.comp-score .v { font-size: 13px; color: var(--muted); font-variant-numeric: tabular-nums; white-space: nowrap; }
.dots { display: flex; gap: 3px; }
.dots i { width: 7px; height: 7px; border-radius: 99px; background: var(--hair); display: block; }
.dots i.on { background: var(--accent); }
.comp-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 16px; }
.comp-col { display: grid; gap: 5px; align-content: start; }
.comp-col .k {
  font-size: 10.5px; font-weight: 500; letter-spacing: .12em;
  text-transform: uppercase; color: var(--muted);
}
.comp-col ul { margin: 0; padding: 0; list-style: none; display: grid; gap: 3px; }
.comp-col li { font-size: 13px; color: var(--ink-2); line-height: 1.4; }

/* hypothesis inputs + outputs */
.inputs { display: grid; grid-template-columns: repeat(2, 1fr); gap: 14px; margin-top: 6px; }
.input-c { border-left: 2px solid var(--accent); padding: 2px 0 2px 14px; display: grid; gap: 3px; }
.input-c .k { font-size: 11px; font-weight: 500; letter-spacing: .12em; text-transform: uppercase; color: var(--muted); }
.input-c .v { font-size: 14px; color: var(--ink-2); }

.ideas { display: grid; grid-template-columns: repeat(3, 1fr); gap: 10px; margin-top: 8px; }
.idea {
  border: 1px solid var(--hair); border-radius: 8px;
  padding: 12px 13px; display: grid; gap: 5px; align-content: start;
}
.idea .n { font-size: 11px; color: var(--accent); font-variant-numeric: tabular-nums; }
.idea .l { font-size: 13.5px; line-height: 1.35; }

/* sitemap — uniform boxes, real connector lines */
.sitemap-wrap { overflow-x: auto; margin-top: 12px; padding-bottom: 4px; }
.sm-tree { min-width: 780px; }

.sm-row { display: grid; grid-template-columns: repeat(6, minmax(0, 1fr)); }
.sm-cell { padding: 0 6px; }                 /* gap without breaking centre maths */
/* root sits centred but takes exactly one column's width, so every box matches */
.sm-row.root .sm-cell { grid-column: 1 / -1; padding: 0; }
.sm-row.root .sm-node { width: calc(100% / 6 - 12px); margin: 0 auto; }

.sm-node {
  border: 1px solid var(--hair);
  background: var(--surface);
  border-radius: 8px;
  padding: 8px 9px;
  min-height: 54px;                 /* every box the same height, wrapped or not */
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 13px;
  line-height: 1.3;
  text-align: center;
  color: var(--ink);
}

/* connectors: column centres sit at (2i-1)/12 of the row width */
.sm-conn { position: relative; height: 38px; }
.sm-row + .sm-conn, .sm-conn + .sm-row { margin: 0; }
.sm-conn i { position: absolute; background: var(--hair); display: block; }
.sm-conn .v    { width: 1px; top: 0; height: 19px; }
.sm-conn .bus  { height: 1px; top: 19px; }
.sm-conn .drop { width: 1px; top: 19px; height: 19px; }

.sm-note { font-size: 13px; color: var(--muted); max-width: 62ch; margin-top: 14px; }

/* wireframes — shown whole, packed into columns like the source deck.
   This block breaks out wider than the reading column so the frames stay legible. */
.wf-wide {
  width: min(1180px, calc(100vw - 40px));
  margin-left: 50%;
  transform: translateX(-50%);
  margin-top: 14px;
}
.wf-cols {
  column-count: 4;
  column-gap: 26px;
}
.wf-card {
  break-inside: avoid;
  -webkit-column-break-inside: avoid;
  page-break-inside: avoid;
  margin: 0 0 30px;
  display: block;
}
.wf-cap { display: block; margin-bottom: 11px; }
.wf-cap .p { font-size: 14px; font-weight: 500; color: var(--ink); }
.wf-cap .c { font-size: 13.5px; color: var(--ink-2); line-height: 1.45; }
.wf-shot {
  display: block;
  border: 1px solid var(--hair);
  border-radius: 6px;
  overflow: hidden;
  background: #ffffff;
  text-decoration: none;
  transition: border-color .22s ease;
}
.wf-shot img { display: block; width: 100%; height: auto; }
.wf-card:hover .wf-shot { border-color: var(--accent); }

@media (max-width: 1040px) { .wf-cols { column-count: 3; } }
@media (max-width: 760px)  { .wf-cols { column-count: 2; column-gap: 18px; } }
@media (max-width: 520px)  { .wf-cols { column-count: 1; } .wf-wide { width: 100%; margin-left: 0; transform: none; } }

/* UI kit */
.kit { display: grid; gap: 10px; margin-top: 6px; }
.kit-row { display: grid; grid-template-columns: 58px 1fr auto; gap: 14px; align-items: center; }
.kit-sw { height: 38px; border-radius: 7px; border: 1px solid rgba(0,0,0,.1); }
.kit-l { font-size: 13.5px; }
.kit-h { font-size: 12.5px; color: var(--muted); font-variant-numeric: tabular-nums; }

.type-scale { display: grid; gap: 0; margin-top: 6px; }
.ts-row {
  display: grid; grid-template-columns: 1fr auto; gap: 16px;
  align-items: baseline; padding: 9px 0; border-bottom: 1px solid var(--hair-2);
}
.ts-row:last-child { border-bottom: 0; }
.ts-name { font-size: 11px; letter-spacing: .12em; text-transform: uppercase; color: var(--muted); }

.btn-row { display: flex; flex-wrap: wrap; gap: 10px; margin-top: 6px; align-items: center; }
.gm-btn {
  font-size: 13px; border-radius: 4px; padding: 10px 20px;
  border: 1px solid var(--ink); background: var(--ink); color: var(--paper);
}
.gm-btn.ghost { background: transparent; color: var(--ink); }
.gm-btn.amber { background: var(--accent); border-color: var(--accent); color: var(--accent-ink); }

/* video blocks */
.vid { margin-top: 6px; display: grid; gap: 8px; }
.vid video {
  display: block; width: 100%; height: auto;
  border-radius: 10px; border: 1px solid var(--hair);
  background: #000;
}
.vid.phone { justify-items: center; }
.vid.phone video { max-width: 300px; border-radius: 20px; }
.vid .cap { font-size: 12.5px; color: var(--muted); }

/* logo block */
.logo-pair { display: grid; grid-template-columns: 1fr 1.6fr; gap: 24px; align-items: center; margin-top: 6px; }
.logo-cell {
  border: 1px solid var(--hair); border-radius: 10px;
  background: var(--surface); padding: 26px;
  display: grid; place-items: center; min-height: 150px;
}
.logo-cell img { display: block; max-width: 100%; height: auto; }
.logo-cell .mark { width: 62px; }
.logo-cell .wm { max-width: 100%; }

@media (max-width: 760px) {
  .frame-strip { grid-template-columns: repeat(4, 1fr); row-gap: 14px; }
  .comp-grid { grid-template-columns: repeat(2, 1fr); }
  .ideas { grid-template-columns: repeat(2, 1fr); }
}
@media (max-width: 560px) {
  .frame-strip { grid-template-columns: repeat(2, 1fr); }
  .inputs, .wf, .ideas { grid-template-columns: 1fr; }
  .comp-grid { grid-template-columns: 1fr; }
  .wk-row { grid-template-columns: 110px 1fr 46px; gap: 10px; }
  .logo-pair { grid-template-columns: 1fr; }
}

/* videos keep their intrinsic box before metadata loads */
.vid video[width="1032"] { aspect-ratio: 1032 / 742; }
.vid video[width="368"]  { aspect-ratio: 368 / 742; }

/* ======================================================
   logo section (Glamasters)
   ====================================================== */

.gmark { display: block; height: auto; overflow: visible; }
.gmark path { fill: var(--ink); stroke: none; transition: fill .4s ease, stroke .4s ease; }
.gmark path.st { stroke: var(--ink); stroke-width: 1; stroke-miterlimit: 10; }
.gmark path.hl { fill: var(--accent); }
.gmark path.hl.st { stroke: var(--accent); }

/* full lockup: mark above wordmark */
.lockup {
  display: grid;
  justify-items: center;
  gap: 26px;
  padding: 30px 0 38px;
}
.lockup .gmark { width: 96px; }
.lockup .lk-wm { width: 100%; max-width: 440px; line-height: 0; }
.lockup .lk-wm img { width: 100%; height: auto; }

/* letterspacing construction diagram (artwork supplied as SVG) */
.spacing { margin-top: 18px; }
.sp-svg {
  display: block;
  width: 100%;
  height: auto;
  color: var(--ink);
  overflow: visible;
}
.sp-note { font-size: 13px; color: var(--muted); margin-top: 12px; }

/* three annotated marks */
.mark-trio { display: grid; grid-template-columns: repeat(3, 1fr); gap: 26px; margin-top: 10px; }
.mt-cell { display: grid; gap: 16px; align-content: start; justify-items: start; }
.mt-cell .gmark { width: 36px; }
.mt-cell p { font-size: 14px; color: var(--ink-2); line-height: 1.5; }

@media (max-width: 620px) {
  .mark-trio { grid-template-columns: 1fr; gap: 22px; }
  .lockup .gmark { width: 78px; }
  .spacing { grid-template-columns: 26px 1fr; gap: 0 10px; }
}

/* ------------------------------------------------------
   Two-colour logo files: show one per theme.
   Prefixed with :root so these outrank component rules
   such as `.sp-art img { display: block }`.
   ------------------------------------------------------ */

:root .logo-b { display: block; }
:root .logo-w { display: none; }
@media (prefers-color-scheme: dark) {
  :root:not([data-theme="light"]) .logo-b { display: none; }
  :root:not([data-theme="light"]) .logo-w { display: block; }
}
:root[data-theme="dark"] .logo-b { display: none; }
:root[data-theme="dark"] .logo-w { display: block; }
:root[data-theme="light"] .logo-b { display: block; }
:root[data-theme="light"] .logo-w { display: none; }

/* moodboard: a light-ground collage, mounted so it reads in both themes */
.moodboard {
  margin-top: 8px;
  border: 1px solid var(--hair);
  border-radius: 10px;
  background: #ffffff;
  padding: 18px;
  overflow: hidden;
}
.moodboard img { display: block; width: 100%; height: auto; }
@media (max-width: 560px) { .moodboard { padding: 10px; border-radius: 8px; } }